Gartner report: Magic Quadrant for Digital Marketing Analytics.
For the second year in a row, Google has been recognized by Gartner as a leader in the Magic Quadrant for Digital Marketing Analytics.
Marketing measurement best practices are evolving — and so are the tools marketers use to pursue them. Marketers must easily access and analyze a wide range of data sources, explore patterns, and even predict consumer behaviors. They need tools that not only measure across channels and devices, but offer built-in intelligence and seamless integrations so marketers can move faster.
As competing solutions continue to expand capabilities, selecting the best one for your team requires thoughtful analysis. How will you determine the best fit?
Get independent perspective.
Today’s marketing leaders need sophisticated tools to turn data into cross-channel insights that improve performance. In a new report, Gartner compares 11 digital marketing analytics solutions across five key areas: data integration, exploration, advanced models, platform integrations, and measurement.
Gartner named Google a leader for two consecutive years. This report covers Analytics 360, positioned furthest for completeness of vision in the leaders’ quadrant.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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